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  • Writer's pictureChristopher Figley

Real Estate Marketing Videos

Types of Real Estate Marketing Videos

  1. Property Tours and Walkthroughs: Bring listings to life by providing immersive property tours. Showcase the key features, layout, and ambiance of the property.

  2. Listing Videos: Create engaging videos specifically for each property listing. Highlight its unique selling points, such as spacious rooms, modern amenities, or scenic views.

  3. Neighborhood Highlights: Showcase the neighborhood—local parks, schools, shopping centers, and community amenities. Buyers want to know what it’s like to live there.

  4. Agent “About Me” Videos: Introduce yourself! Establish trust and credibility by sharing your background, expertise, and passion for real estate.

  5. Client Testimonials: Let satisfied clients share their positive experiences working with you. Authentic testimonials build confidence.

  6. Quote Videos: Use inspiring quotes related to home ownership, investment, or lifestyle. Overlay them on captivating visuals.

  7. Market Trend Videos: Educate viewers about market trends, interest rates, and investment opportunities.

  8. “About Us” Videos: Showcase your real estate agency, team, and values.

  9. “Just Sold” Videos: Celebrate successful transactions and demonstrate your track record.

  10. Event Promotions and Open House Videos: Announce open houses, community events, or workshops.

Real estate marketing videos are a vital part of your plan. More than 9 out of 10 people say they want to see more videos from companies in the future.  It is a non-negotiable for connecting with audiences that want to explore and make purchases!

How to Create Captivating Real Estate Videos

  1. Craft a Clear Message: Start with a script. Identify the key features and benefits of the property. Evoke emotion and paint vivid pictures of “home” for viewers.

  2. High-Quality Videos: Use a good camera or smartphone. Film with smooth and steady movements. A gimbal is necessary to pull off smooth movement in your video shots. Pay attention to lighting—natural light enhances appeal.

  3. Drone Footage: If available, use drone shots to showcase properties from unique angles.

  4. Transform Photos into Videos: Don’t have videos? No problem! Convert your photos into videos with music, animations, and text overlays.

Real Estate Photography Tips

HDR photo of a beautiful living room.

Great photos are equally crucial. Here are some photography tips:

  1. Hire a Professional: If you’re not confident in your abilities, consider hiring a real estate photography pro.

  2. Invest in a Good Camera: Choose a camera within your budget. A wide-angle lens is essential for capturing spacious rooms.

  3. Prep Each Room: Arrange furniture, de-clutter, and ensure everything looks its best.

  4. Consistent Lighting: Keep lighting consistent throughout the property. Natural light works wonders.

  5. Use a Tripod: Steady shots are essential. A tripod helps eliminate shaky images.

  6. Vertical Edges: Adjust your camera so vertical edges remain straight.

Remember, whether it’s videos or photos, quality matters. If this sounds like too much, Figley Creative is here to help! Happy marketing! 📸🎬

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