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Writer's pictureChristopher Figley

Twilight Shoots for Real Estate: The Magic Unveiled

As the sun dips below the horizon, a quiet enchantment settles over homes. It’s twilight—the golden hour when reality softens into dreams. And for real estate photography, twilight is pure magic.


1. Stand Out from the Crowd

In the bustling world of real estate listings, standing out is essential. Twilight photos are your secret weapon. Here’s why:

  • Uniqueness: Everyone has daytime shots. But twilight? That’s like adding a velvet bow to a gift. Buyers notice.

  • Visual Appeal: The soft, warm hues of twilight minimize harsh shadows. Suddenly, that house glows like a cozy hearth on a winter evening.


2. Twilight Shoots for Real Estate Create Lasting Impressions

Twilight photos aren’t just pixels; they’re emotions. Here’s how they leave their mark:

  • Warmth and Comfort: Imagine a couple sipping wine on the patio, bathed in twilight. That’s the vibe. Buyers feel it too.

  • Romance: Twilight whispers romance. It’s the promise of candlelit dinners and stargazing from the backyard.


This is a twilight shot of a home in Robinson, Texas.
Twilight Shot of Home

3. Luxury and Exclusivity

Twilight isn’t for ordinary homes; it’s for the extraordinary. Here’s why it screams luxury:

  • Sophistication: High-end properties love twilight. It’s like wrapping them in a cashmere scarf.

  • Discerning Buyers: Twilight attracts buyers who appreciate the finer things. They’ll pay attention.


4. Lights On, Drama Up

Twilight showcases lighting like a Broadway show:

  • Exterior Lights: The house wears its jewels—porch lights, garden lamps, and poolside glimmers.

  • Indoor Warmth: Peek through those windows. See the cozy glow? Buyers do too.


5. Best Features Shine

Twilight reveals a home’s secrets:

  • Pool Area: Water sparkles, and the pool deck beckons. Dive in (mentally).

  • Fire Pit: Imagine s’mores under the stars. Twilight captures that magic.


6. MLS Hero Shot

  • First Impressions: Your hero shot—the one that appears on MLS and other websites—should be twilight. It’s like a velvet rope at an exclusive club.

  • More Exposure: Buyers linger on twilight shoots for real estate. They share them. Suddenly, your listing is the talk of the town.


This is a twilight shot of a home near Waco, Texas.
Twilight shot of a home nestled in some trees.

7. Share the Magic

  • Social Media: Instagram, Facebook, Pinterest—spread the twilight love. Add dreamy captions. Watch hearts pour in.

  • Virtual Tours: Twilight deserves a starring role. Let buyers explore the magic online.


And there you have it! 🌅✨ Twilight shoots aren’t just about photography; they’re about storytelling. They whisper, “This home has secrets, and they’re beautiful.” So, next time you’re out there, chasing sunsets and framing dreams, remember: Twilight is when houses reveal their souls. Listen closely. 🏡❤️


Chris's Tips for Agents:


To get the most out of your shoot, I have a detailed list of all the things that should be prepared for a Twilight Shoot at a home.

 

All the lights in the home should be turned on, and the window coverings should be opened. You really want to see all that wonderful warm interior light coming through the windows in the front and back of the house.

 

Next, all the exterior spaces should be decluttered and ready for photography in the front and back of the house - things like garbage cans and other unsightly items should be hidden away somewhere.

 

If there is a pool, any pool features should be turned on, and lighting should also be on. Some pools have the ability to produce crazy colors that contrast in weird ways with the blue color of the water, so I tend to recommend blue or white. This is just a personal preference, so I will defer to the agent if they want something different.

 

I inform all my agents that the process will last between 30 and 40 minutes, and once I begin, their task is to avoid getting in the way! Please don't just relax in the living room, where I can easily spot you from outside (HAHA)!


Much love,

Chris

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