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  • Writer's pictureChristopher Figley

Maximizing Real Estate Sales with Drone Photography and Videography

Drones have revolutionized real estate marketing by providing captivating aerial perspectives that showcase properties in a unique and engaging way. Here are some essential tips for using drones effectively to maximize real estate sales:

  1. Preparation and Planning:

  • Scout Locations: Before the shoot, explore the property and identify the best vantage points for aerial shots. Consider the property’s layout, surroundings, and any potential obstacles.

  • Camera Settings: Set your drone camera to capture high-quality footage. Shoot in RAW format to retain maximum image data for post-processing.

  1. Aerial Shots:

  • Approach Shot: Start with a smooth approach towards the property. This shot introduces the viewer to the location.

  • Pull-Away Shot: Gradually pull the drone away from the property. It reveals the context and surroundings.

  • Sweeping Shot: Create a sweeping motion around the property. This showcases its entire exterior.

  • Overhead Shot: Capture the property from directly above. It highlights the layout and landscaping.

  • Reveal Shot: Use this shot to unveil specific features, such as a pool, garden, or scenic view.

  1. Angles and Perspectives:

  • Low Angles: Fly the drone close to the ground for dramatic shots of the property’s entrance or unique architectural details.

  • High Angles: Elevate the drone for an overview of the entire property, emphasizing its size and location.

  • Oblique Angles: Tilt the camera to capture diagonal views. These add depth and dimension.

  1. Natural Lighting:

  • Shoot during the golden hour (early morning or late afternoon) for warm, soft light.

  • Avoid harsh midday sunlight, as it can create strong shadows.

  1. Editing:

  • Stabilize Footage: Use video editing software to stabilize shaky shots.

  • Color Correction: Adjust colors to enhance the property’s appeal.

  • Add Music: Background music can set the mood and evoke emotions.

  • Text Overlays: Include property details or captions.

  1. Legal Considerations:

  • Check Regulations: Understand local drone regulations and obtain necessary permits.

  • Privacy: Respect privacy by avoiding shots of neighboring properties without permission.

Remember, real estate videos are about storytelling. Use drones strategically to highlight the property’s best features and create a compelling narrative. Happy filming! 🎥🏡

Figley Creative is here for all of your real estate and business marketing needs. We take the stress off of realtors and business owners by creating visually stunning assets that help you achieve sales! Contact us today!

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